Take a look at the newest Motorola AURA and chances are, you will be reminded of the Motorola V70 in the past, a handset that broke new ground when it came to design despite being a love it-or-hate it affair. The AURA is inspired by high performance racing engines, featuring a circular display (a world’s first where mobile devices are concerned) that is able to serve up 16 million colors in 300 dpi resolution, protected by a Grade 1, 62-carat sapphire crystal lens to keep things scratch-resistant. This hand-sculpted cell phone is also equipped with Stereo Bluetooth connectivity to keep your hands on both wheels while you’re driving despite carrying out a conversation over the AURA.
The bulk of the phone is made from a chemically etched stainless steel housing that has been hand polished and given a protective coating. Motorola says that it takes two weeks to make the front piece of the phone, which again helps to account for some of the cost. The aluminium keys are individually made and finished before being assembled, and there are interesting features such as nickel-chrome plated exposed screws.
